News: WhatsApp pushes the WebRTC

In February 2016 WhatsApp and Gmail joined the 1 billion active user club. Whatsapp also announced that it would waive its yearly $0.99 fee. There are also more and more rumours that WhatsApp will add video calling soon to the application.

At the same time, according to a newly released report from Exact Ventures, the market for WebRTC gateways (product and service revenues) is expected to grow to nearly $900 million in 2020. WebRTC GW are becoming the bridges which can interconnect OTTs, Enterprise solutions and Telcos.

WebRTC Interoperability
WebRTC Interoperability

WebRTC GW allows to combine the power of VoLTE with a dedicated information system. Typical example can be a customer care system (e.g. insurance company) connected directly over WebRTC to the end users’ VoLTE handsets. Why the operator should use a handset herself when she can directly see the pictures/videos from your car crash, and the system will store the data along with the call itself in your customer history? Sure there are thousands of other applications starting with health care services and ending with m2m. But the idea remains the same – we want to integrate all communication channels and we want to work with the data later. And this is magnified in the business and industry. According to Exact Ventures even the traditionally consumer-focused web properties like Facebook and WhatsApp are looking to expand their presence in business communications.

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