So what is the RCS?
Update: For the information about RCS Universal profile read the post GSMA Advanced Messaging – RCS Universal Profile.
RCS is an attempt of mobile operators and their vendors to be more than just connectivity providers. With the 3rd generation of mobile networks many people started to believe that they’ll not need the operators soon – as long as they can connect to the Internet they have VoIP, Instant messaging, Emails, Facebook, etc (Over-the-top applications OTT). Why should anyone pay for roaming or use SMS anymore? But for the operators Voice services and SMS were/are the main sources of income. VoLTE and RCS should give their customers the user experience they know from Skype, Whatsapp, Viber or Line and enable them to stay relevant.